The Know Series - All About Search Engine Optimization

Website authority refers to what Google, Yahoo! and MSN Bing think of the website. A good link building service will focus on getting links from a variety of website with high authority. One way to get a general idea of a websites authority is too look at its PageRank. PageRank is a Google term that assigns a numeric rating to a webpage. A webpage with a 10 would be considered the highest authority and a webpage with a 0 the lowest. You can find the PageRank of a page by downloading the Google toolbar and turning on the PageRank option.

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One of the search engine optimization tips that gets ignored is to write quality content. This is very important and gone are the days of throwing up short articles in hopes of ranking and getting traffic. Now you should be writing at least 500 words of useful content in every post. The more the better, but it has to be natural and useful.

semantic seo These 4 steps are only the tip of the iceberg when it comes to SEO, be sure to Google "Google Secrets", "SEO Moz", "SEO for Firefox", and "Matt Cutt's Blog" (Google software engineer who works on search).

Expertise - Webmasters and link building firms must understand the most advanced links when building their presence throughout the search engine algorithms. It is smart to read the website of the firm before deciding to hire them. To make this simple, the company should understand SEO the full prism of SEO marketing, search engine algorithms and other digital marketing campaigns.

Write articles - Another way to improve your link strategy is to write articles. The reason you want to write articles is because this will help get your links out around the internet as opposed to just in certain places. If you want to build a lot links very quickly then you really need to write articles and submit them to many different article directories.